Mr. Abdul Lala
Vice President, Chief Chemist

     Mr. Lala was born in India and chose to move to the United States as a teenager.  He has worked very hard to achieve the position that he holds today in the business industry.  Mr. Lala aquired his BS degree in Chemistry at Gujarat University in India.  He was awarded his second BS degree in Chemical Engineering at Texas A & M University.  He received his Masters Degree in Petro Chemicals at Texas A & I University.
    Abdul has been  happily married to Farida for twenty five years. During their twenty year stay in Meridian, they have amassed seven hospitality properties. Mrs. Lala is the COO for each of these properties, she has provided successfull day-to-day management of each property from inception. The Lala's are the proud parents of two teenage children; Asif, twenty years old and Aneesa, fourteen years old. Abdul and Farida have been a part of the E. F. Young, Jr. Mfg. Co. for over twenty years.

        Recent developments in our new research and development program have now enabled us to produce a very efficient and super conditioning relaxer system.
      Traditionally, cosmetic chemists have often chosen proteins for their well known conditioning properties such as body, bounce, gloss, etcetera, and fatty quartnaries for manageability, lubricity, softness, and anti-static properties. It would be very desirable for a cosmetic chemist to use proteins and quarternaries in a relaxer system but they were known to be unstable in relaxers due to the alkaline hydrolysis.
      Modern technology has combined these two conditioners into a single fused molecule which affords us a new way to formulate a relaxer sytem with a great competitive edge. The result is a highly cationic alkylquartenary short chain protein derivative which remains stable even in a highly alkaline system.
    This quarternized protein provides extra mildness and super conditioning properties to our new Lady Velvet Super Conditioning Relaxing System. Lady Velvet Super Conditioning Relaxer is exceptionally gentle to the hair and scalp, yet it quickly relaxes the hair without stripping the natural oils. It conditions the hair without interfering with the relaxing process and therefore the chemical damage to the hair is minimal.
    Our Lady Velvet Super Conditioning Relaxer is an elegant, soft and creamy hair relaxer which  exhibits excellent stability due to the emulsification properties of the high quality surfacants used in our new emulsion system. A perfect blend of light, refined oils and lanolin derivatives gives our new relaxer excellent emoliancy, unusually easy spreading properties, and makes it easy to apply and rinse out of the hair.
    In short, our Lady Velvet Super Conditioning System provides hair with great body, illuminating radiance and sheen, a more natural look, a silkier softer velvety feel, less flyaways, and an overall healthier conditioned state! ............. I think that says it all.

Abdul Lala, Vice-President (Chief Chemist)